Sometimes the best marketing involves an investment of time, rather than money. When your schedule is already jam-packed and your time is extremely valuable, it may seem somewhat overwhelming to offer a sampling of your services for free. But giving a little can pay off big in the long run and is an unparalleled way to set yourself apart from the competition.
Your clients know that time is money, and they know that your time and services are a valuable commodity. So when you take the time out of your schedule to offer a free sampling of your services (such as consultancy), they’re going to know that you’re really committed to earning their business. Because properties represent a significant investment on the part of the owner, commitment to their best interests is one of the most appealing qualities a potential property manager can demonstrate. Show your commitment to potential clients and chances are they’ll return the favor in kind by hiring you for the job.
Put the Proof in the Pudding
Lots of people can talk the talk. And from your potential client’s end, determining which property management company is best for the job from marketing materials alone can be a daunting endeavor. After all, chances are your competitors are touting many of the same qualifications you are: responsible, experienced, knowledgeable, and affordable property management services. So how is a potential client supposed to determine which property manager really does best demonstrate these skills?
Get a leg up on the competition by letting your potential client see some of these skills put to test. Chances are, seeing your skills in practice versus your competitors’ skills on paper will make for a decision that works in your favor.
Generate a Sense of Loyalty
By nature, potential clients that are in the process of selecting a property manager do not yet have an affiliation (and, therefore, loyalty) to any one property management company. Performing pro bono work is a great way to instate a certain sense of loyalty that will work in your favor in a way that is simply not possible on paper.
Remember, when you’re offering free services to clients dedicate the same amount of time, effort, and attention to the task at hand that you would if you were being paid for it. This is the time to put your best foot forward. Very rarely do potential clients forget when they receive an extra dose of attention and effort, so this is your chance to make a lasting impression. Even if your property management services aren’t ultimately commissioned for one reason or another, chances are you’re still setting forth a very positive impression that may well just earn you referrals and great word-of-mouth down the line.